Improve Facebook Relevance Score

Improve your ad performance and remove negative ad feedback from Facebook with an automatic unsubscribe service - manage the unsubscribe process from your ads through Madgicx!

What affects your Facebook relevance score and why it's important

Since your Facebook relevance score is comprised of your positive and negative ad feedback, once you get negative feedback, your score decreases. This will result in:

Higher CPMs
Smaller audience reach
Less profit

How this unsubscribe service helps your relevance score

If you let people unsubscribe from your ads outside of Facebook, it’s a win-win situation: They wouldn’t need to see your ads, which are apparently irrelevant to them, and you will be able to maintain a good relevance score and improve your audience targeting!

Facebook's new relevance score - which metrics you should track

In April 2019, Facebook announced that it’s replacing some ad metrics, including the relevance score, which was split into 3 new metrics: Quality ranking, Engagement rate ranking, and Conversion rate ranking.

Thanks to these more detailed metrics, Facebook marketers now have better tools to assess their ads using Ad Relevance Diagnostics.

Quality ranking

How an ad’s perceived quality compares with ads that compete for the same audience.

Engagement rate ranking

How an ad’s expected engagement rate compares with ads competing for the same audience.

Conversion rate ranking

How an ad’s expected conversion rate compares with ads that had the same optimization goal and competed for the same audience.

Let’s focus on the quality ranking

This is the most relevant metric since it is affected, among other things, by feedback from people viewing or hiding your ads.
And that’s exactly why it’s so important for you to manage the unsubscribe process from your ads outside of Facebook.

How does it work?

Let’s get down to business and help you understand how this magic works exactly.

Set up your Madgicx account

First, you sign up for Madgicx (you can try it for free!). Then, you can set up your auto ad comment using Ad Care. Write a message that will appear under your ads and include a link to your un-sub.me unsubscribe page hosted by Madgicx.
Edit your unsubscribe page

Set up your unsubscribe & re-subscribe pages. Madgicx will automatically place your default Facebook pixel on these pages for efficient tracking.
Exclude unsubscribers

Madgicx will automatically create an audience that includes all your unsubscribers and add it to your default audience exclusion list.

Madgicx - the all-in-one advertising platform

Madgicx is an AI-backed omnichannel marketing solution with creative intelligence and autonomous ad-buying capabilities, which optimizes ads across Facebook, Instagram & Google.
Madgicx combines execution and insight tools to help you analyze your ad and creative performance, create powerful audiences, and automate your ads.

Own the comment section with Ad Care

Ad Care is one of Madgicx’s most popular tools and it is included in the free trial version. Moreover, the automatic comment you set using Ad Care will still appear on your ads and the unsubscribe link will remain valid even if you choose not to upgrade your subscription at the end of the trial period.

Ready to boost your relevance score?

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